Have you been using a new product or service but are frustrated because it’s missing a crucial feature? I see this happen time and time again on the customer service forums I visit. For your reading pleasure, I compiled the most popular ways I’ve seen users attempt to cajole / bribe / force companies to implement their feature requests. Here they are, in no particular order:
- The Conversion Carrot: I’m currently a free user, but if I just had these features I’d totally become a paying customer.
- The Break-Up Threat: I’m currently a paying user, but the lack of these simple features is astounding. If these aren’t built I am totally leaving your service forever.
- The Public Shaming: These features should be easy to implement, based on my obvious visibility into your code and roadmap. I could churn it out in 5.4 nanoseconds myself.
- The Empathy Trap: I know your team works hard and has lots of requests. You guys are doing a great job! And I hope you can get to my features. And I hope if I empathize with you, you’ll feel a sudden obligation to keep me happy.
- The Fan Club President: If you build these for me, I’ll totally be your biggest fan ever and tell my friends/family/strangers about your product!
- The Upsell Opportunity: I would totally pay more for these features if that shows you how valuable and a priority these features should be (so long as any pay increase is purely hypothetical).
- The Public Defender: I will respond to all your critics in the forums before you do until you fear losing me as a passionate advocate.
- The Rebel Leader: I will rally all your critics into an all-out user rebellion with me as the leader until it’s easier to just give into my demands.
- The Competitor Boost: If you don’t implement my feature request soon, I’ll be forced to switch to your competitor (until of course they don’t listen to my requests, after which I’ll switch back).
- The Annoying Pest: I will regularly reply “Bump!” to my feature request forum topic until you are absolutely convinced that I am never going to go away until I get what I want.
Have I missed any good ones? If so, leave them in the comments below. Or else!